Promotion That Turns Attention Into Attendance
A strong production deserves more than a poster and a few reminder posts. B&B Media Solutions helps theatre programs, arts organizations, schools, and live-event teams turn the people behind the production into compelling stories that build awareness, create urgency, and help fill seats.
For Lincolnton High School Theatre’s 2026 production of Joseph and the Amazing Technicolor Dreamcoat, we created a story-first organic campaign featuring cast interviews and a final promotional video. The campaign helped move the show from a 75-ticket pre-sale baseline to 512 total tickets sold—with no paid advertising.
512 total tickets sold
+50.7% overnight pre-sale lift
10,891 organic Instagram views
$0 paid media spend
See the Full Case Study
The case study below breaks down the challenge, content strategy, release timing, campaign performance, and ticket-sales movement behind the production. It also shows why a story-led approach can be more effective than simply announcing showtimes and hoping the community responds.
Your Production Needs More Than an Announcement
Every show, concert, festival, fundraiser, and community event has people worth highlighting. When audiences see the performers, organizers, students, volunteers, or artists behind the experience, they have a stronger reason to care, share, and attend.
B&B Media Solutions develops theatre and live-event campaigns that combine professional video production with practical promotion strategy. We can support your team from the first cast interview through opening-night content, multi-camera capture, recap videos, sponsor content, and social-ready deliverables.
Built for Productions and Events
We work with:
• High school and college theatre programs
• Community and regional theatres
• Performing arts organizations and arts councils
• Festivals, concerts, and live entertainment venues
• Municipal and downtown events
• Nonprofits and sponsor-supported community events
What We Can Create
• Cast and creative-team interview series
• Promotional trailers and social cutdowns
• Opening-week countdown campaigns
• Live multi-camera production and event capture
• Event recap videos and sponsor thank-you content
• Season sizzle reels and donor-facing impact videos
• Captioned, vertical, and platform-ready content packages
Let's Build Momentum for Your Next Event
Whether you need a campaign to sell more tickets, professional coverage for a live event, or content that helps sponsors and supporters see the impact, B&B Media Solutions can help you create a plan that fits your audience, timeline, and goals.